The foundation of our sustainable success as a company lies primarily in adopting the concept of effective leadership at all levels. We also believe in the importance of diversity, whether in our investments or in the people we deal with, as a fundamental source of strength and creativity.

To be the leading consumer products manufacturer in the Kingdom of Saudi Arabia, providing high-quality products that meet customer needs, and achieving sustainable growth and continuous development.

We are keen to ensure the quality of our brand by adopting the latest industry technologies and optimal investment in our human resources. We are committed to providing the best we have to our customers, and we work hard to maintain our position as a reliable supplier known for its responsibility towards its customers.

Our distinctive aspects are not limited to the products we offer or the leading partners we cooperate with, but perhaps the most important thing that distinguishes us is our unique business model that enables us to discover business development opportunities and make the most of individual creative ideas.

We create opportunities to move towards a better future for all of us with confident, thoughtful and deliberate steps based on joint work and fruitful cooperation with our employees and partners at this pivotal stage of the Kingdom’s journey in light of the goals and plans of Saudi Vision 2030.

In addition, we are united by a common goal that we all work to achieve in solidarity and coordination. Integrity and transparency are the framework that governs all our dealings and practices. In conclusion, we remain a loyal supporter of the culture of entrepreneurship and its dissemination.

Chairman of the Board of Directors / Walid Bin Nasser Al-Osaimi